Sculpting the Capricorn Coast, Banner
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Aesthetic assets

‘Sculpting the Capricorn Coast’ is also framed to encourage a view of local environmental management that goes beyond the measurable parameters of environmental sustainability, with its utilitarian economic emphasis, to an approach that foregrounds the need to value what we are calling aesthetic assets, such as seascapes. The values placed on these assets are socially and culturally constructed, and it is not the purpose of the project to lecture local communities about how they should think about any particular natural feature. New and changed seascapes might be as appealing as old and familiar ones. Rather, the aim of the case study is to foster an awareness that, largely as a result of infrastructure development but also by the force of nature, the Capricorn Coast has been sculpted, and continues to be sculpted. From this people might be encouraged to look for opportunities to contribute to the decisions that determine what the future shapes might be.


The value attributed to an aesthetic asset in a particular place will vary from person to person, and opinions will differ about what is worth preserving and at what cost. The desire to conserve aesthetic natural assets may also bang up against the utilitarianism of sustainable development, an obvious case being the erection of noisy, and to some, unsightly ‘wind farms’ across formerly serene land and seascapes. Yet, there is a powerful congruence between empathy with place and a commitment to the protection and maintenance of local natural ecosystems. A deep sense of place instills a desire to act ethically towards that place, and usually it is grounded in a concern for the life, human and otherwise, that is, and has been integral to it. [Hay:2001:154]
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